I studied in the UK from the age of 11. My passions for art, mathematics and psychology, made me look into becoming an architect. I majored in architecture at the Bartlett - University College London, where I researched architectural design based on psychology and chaos theory.
After graduating from university, I co-founded an SNS startup in the UK. I started a career as a web service designer at the same time. I have worked on projects as a UI/UX designer with global clients and teams, including Jaguar Land Rover, Veuve Clicquot and Leap Motion. I participated in business developments and service renewals at startups in Japan, the UK and the US.
1. Extract pain points from business requirements and user analysis, generate concepts and design user experiences.
2. Prototype apps using Figma, Adobe XD and HTML5 etc.
3. Web frontend coding.
4. Verify and iterate the design using data from Google Analytics, Mixpanel, and user testing.
直近のプロジェクト
年商50億円ほどの製造業企業のコーポレートサイトのリニューアルデザイン。リードUXデザイナーとしてデザインディレクションと構築を行いました、他プロジェクトマネージャー1名とジュニアデザイナー2名のチームでプロジェクトを進めました。
クライアントとのヒヤリングやサイト分析を通してKPIを設定。さらにユーザーからのお問い合わせデータ、売上記録、Google Analytics等を分析して課題を抽出。改善策を立案して、データを元にUIデザインの改善をしました。
見積もり依頼・部品注文などの売り上げに貢献するお問い合わせ率が2倍以上になりました。
自然検索からのユニークユーザー数はリニューアル前に比べて22%増加しました。
Case studies for selected works
A startup in Silicon Valley developing IoT/XR devices and software. I joined as a launch member of the London design team. I led the projects designing and producing several websites.
Asia's largest online marketplace and auction service for heavy equipment. I led the design of the inventory system accessible in 7 languages. I was in charge of the user experience, UI design, and front end coding.
A smartphone app that makes it easy for consumer users to list items on the Amazon Marketplace. I was in charge of concept making, user flow design, UI design, testing and frontend coding.
I mainly design services and interfaces for flat screens, but I also participate in projects using digital interactions in 3D spaces and objects.
"Gen and I worked together as part of a team on a software venture for over a year. Gen, based in Japan, was required to field user experience feedback from users and several seasoned and demanding subject area experts in the US, and then implement and test design changes to production software, often overnight. I observed firsthand Gen's ability to continually do so with great effectiveness. I recommend him highly for the position he seeks."
Robert Boland · Formerly CFO at Fidelity Investment Retail eCommerce.
"I learned a lot from working with Gen. He's good at listening and understanding what people need. He thinks about every detail and explains his decisions clearly, so you really understand the design. I enjoyed working with Gen; he's always calm and always coming up with ideas."
Fred Fisher · Lead Software Engineer of FMT Ltd.
